Your own website is a vital and necessary marketing tool in the 21st century, and no business, however small, should be without one. Your website needs to be found quickly, and found by the people who really need it. We have a small, friendly team of professionals who understand the ever-changing world of the internet, and also the pressures and constraints of a small business. Our range of Search Engine Optimization (SEO) services can help you improve your presence on the internet. Based on your requirements we can devise a package that includes only those elements that are most relevant to your particular marketing needs: On-page Optimization Once you have a website that is up and looking good, you need to be sure it is attracting the right visitors for the right reason.
| | Full consultation to understand your marketing needs and objectives | | | | | | Thorough analysis of the performance of your website. This is done by inserting code to track all your visitors. This analysis is continued on an ongoing basis and provides vital information about who is visiting your site, and why. | | | | | | Google site maps and monitoring through Google Webmaster. | | | | | | Entry in all the major Search Engines (incl: Google, Yahoo, MSN and DMOZ). | | | | | | Google Base – if you sell products online |
Astounding improvements can be achieved by small but informed changes. On-page optimization will in no way affect the look and feel of your website, and should only be noticeable in the results produced.
Link Building
Link building is probably the most important aspect of you SEO campaign. The number and quality of links to your site is one of the most important criteria used by search engines to rank your web site. Our link-building package includes: | | A monthly report that shows actual links to your site as opposed to submissions made. | | | | | | All descriptions and keywords used for link building are thoroughly researched and regularly reviewed to conform to your marketing objective. | | | | | | Competitor websites are researched to improve links potential and find effective link partners | | | | | | Links will be submitted to all the relevant general directories and other industry relevant directories on an ongoing basis. |
We offer only ethical and thoroughly researched link building techniques - we always work within the guidelines set out by Google, Yahoo or MSN.
Local Link Building Most businesses benefit from have a local profile – for some, particularly services, it is their life-blood. Search engines are now able to offer results in very small areas, and these local results usually feature above all other links, so it is therefore vital to feature well in these searches. There is strong evidence that consumers are using the internet for their local information far more than traditional methods such as yellow pages and local publications. Local Searches are making it easier for visitors to find businesses close by. Businesses that don’t or can’t operate by selling their products or services entirely through the internet suddenly have the power of search engines available to them. Businesses that don’t traditionally market their services through the internet are suddenly seeing the opportunities it has to offer. Our local link-building service is similar to the general link building, except the emphasis is on your local area. Here we will seek out links based on the following: | | Search Engine listings – Google Local or Google Maps is the most successful of these, but more are including local searches all the time. As they do we will submit your site into the relevant categories to ensure the best possible position. | | | | | | Local Directories – There are a number of directories that focus on local areas only, and we will ensure that your business is listed in these. | | | | | | Other Resources – Various industries have area specific directories for their members/services, and we will list your business in as many of these as we can. |
SEO Copywriting
As the analysis of your site grows it may become necessary to change or improve the copy on your web pages. This could be because your site is not attracting the right audience, or because you have additional services and products. SEO copywriting will ensure that the correct keywords, the correct English and the correct message are conveyed on your pages. Pay-per-Click (PPC) Pay-per-click is a great way to make a low-cost start in bringing business to your website, and is a manageable way of marketing your website. Pay-per-click places your advert in a position of prominence (usually on the right) on a Google search page. This is achieved by bidding on keywords - the higher the bid, the higher listing. You set the price you're willing to pay for each keyword or key phrase, and pay only if the visitor actually clicks through to your website. When properly initialized, Pay-per-click can be of immense value to new websites, as it will take your site into a relatively prominent position in the search engine, and also provides invaluable feedback on the performance of your site. Our specially designed Start-Up package will get you up and running on pay-per-click. We agree the keywords with you and then initialize your pay-per-click account with Google. We ensure that your account is operating smoothly and within your budget, and then leave the monthly management and control with you, although our PPC specialist is always available to help and advise.
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01903 256282
